2017 BBP : Witness It

Campaign

The Basilica Block Party is an annual rock music festival put on by the Catholic Church to raise money for the restoration the historic Basilica of St. Mary in downtown Minneapolis.

What’s that? Rock fest + Church is an odd combination? That’s what we thought. In fact, it’s a combination so unlikely, some might call it ‘miraculous.’

And, so was born our digital content series, Witness It. A fictional cable-TV show exploring the concurrence of miraculous signs and the Basilica Block Party.

Awards: The Show MN 2018 / SILVER /
Public Service Online/Interactive Campaign


MY ROLE
Creative Direction


CREDITS
Client: Basilica Block Party
Agency: Periscope
CCO: Peter Nicholson
CDs: Mark Hellevik, Brian Boord
CD/CW: Matt Cermak
AD: Brett Essman
Account Executive: Micaela Kraus
Project Manager: Sarah Myers
Social Media: Bridget Jewell, Taylor Lovaas
Strategist: Danielle Holman, Victor Kimble
Producers: Andrew Hatling, Alexandra Fults, Jonathan Bothun, Kelly Moss, Sara Lando
Video: Neal Reiter
Color Grading: Nice Shoes/Oscar Oboza