Bobblehead photo op featuring Schwan’s, Minnesotan, and football themed backgrounds.
SCHWANS SUPER BOWL
Experiential Design
Schwan’s made an impression on Super Bowl Live with a 40-foot structure comprised of six real delivery trucks that were turned into LED screens running custom brand animations and digital engagement through a trivia-style game.
The 10-day event included 88 hours of screen time, thousands of fan engagements, and generated nearly 4,000 unique leads.