TARGET UNION
Experiential Design
Ask: Help college-age millennials experience Target as their brand, not their mom’s.
Solution: We re-imagined the college student union, the hub of every student’s college experience, and brought it to life at the heart of campuses to enable shopping, socializing and shared experiences designed to seamlessly fit into students’ lives. It was Target on students’ terms.
This immersive environment and experience-driven approach delivered on the ease, participation and inspiration millennials desire, launching a brand relationship built to last well beyond graduation.
Awards: The Show MN 2016
GOLD / Multiple Installations OOH
SILVER / Installation OOH
SILVER / Multiple Events
SILVER / Event